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Small Business Social media marketing can give you or for your clients brand awareness, exposure, networking, and an increase in traffic and sales. So, how is social media marketing done correctly for optimal performance and results. Social media marketing gives you an advantage over competitors. Research shows us that to this date, many companies have still not taken advantage of social media marketing. 1. Be Specific With Your Social Media Strategy What is it you most hope to accomplish with your social media marketing plan? What response do you expect from your target market? Ideas to consider in your overall objective might include brand loyalty, community building, new product introductions, etc. 2. Stay Connected With Your Market Get a clear understanding of your ideal customer or website visitor. Who are they? What are they searching for? What is their need that your product or/and service meets? 3. Quality Content As Always Is King The content that you post to social media properties must be both consistent as in regular updates, and also consistent with your overall message or objective. Quality is always the key to content and of course, it must be unique for best results. 4. Content Vs. Marketing Many marketers and social media operators have this backwards. If you focus on valuable, high-quality content then that content will do the marketing for you. 5. Do Not Over-Optimize Social Media Marketing can help you achieve top search engine rankings for specific keyword phrases. As with all search engine optimization if you try to trick the search engines and you get caught the repercussions can be devastating. 6. Link Appropriately and Correctly Social media is about conversations and start linking to secondary pages that apply and are appropriate to the posting. Do not link to your home page. Deep links are much more effective and relevant to the reader. 7. Include Resource For Your Readers Always give valuable resources, tips, and help to your readers on your social media networks. If you only self promote, your readers will eventually become annoyed and leave. 8. Social Networking To successfully achieve your social media marketing objectives, you need to do some social networking as well. Locate every competitor or/and niche on your level or in your range and create an "inner circle" of friends or business peers. 9. Build Rapport Get involved in discussions, reply to blog comments, ask for feedback. People want to know that you’re a real person, and not just a company. Social media gives you an opportunity to be personable. An ecommerce site has its limits when it comes to establishing trust and building long-term customer relationships, so use social media as an opportunity to make a real connection with your target market. About the Author: Daniel Green has been an small business consulting services for over 15 years. 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